In 1930, Louis Vuitton launched the Keepall, also known as the Tient-Tout (Hold-All). The Keepall was especially designed for the elite and their travel needs.
As travel became faster-paced, a more portable version of the Keepall was launched. This version was first called the Express. Later renamed the Speedy, it was first made available in three sizes: 30, 35 and 40.
In 1932, The Noé bag was created as a stylish way to carry champagne. The picnics the world now have a lot more fizz, thanks to Louis Vuitton. The original Noé bucket style was designed to carry 4 bottles standing up, with a 5th upside down in the middle.
In 1965, Audrey Hepburn requested Louis Vuitton to create a smaller version of the Speedy so she could carry it regularly. Of course they agreed, and they created the Speedy 25. There are a lot of pictures taken of Audrey and her Speedy. She described the bag as classy and charming for every body type.
In 1985, Louis Vuitton introduced its first all leather line. Epi Leather was designed to be extremely durable. The Epi Line became Louis Vuitton's first permanent collection of Leather bags.